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Average Cost per click varies from keyword to keyword.
To spike the adsense earnings its always wise to write relevant articles based on the high paying keywords .
You provide quality information and your chances of earning is also high as the ads in your site are related to the content on your website.
For example :
Dwi Attorney
The Average Cost per click (CPC) for this phrase is now (10/2010) - 39.90 $
I hope this information will be useful for webmasters doing their keyword research for Adsense and Adwords.
good luck !!
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